RMB 18.116 Billion! 'China Craftsman Valley' Brand Value Reaches New Heights

Amid the deep implementation of China’s "Brand Power Nation" strategy and the global restructuring of industrial chains, the 11th Brand Power Forum and the 2025 China Top 500 Brands Conference grandly opened in Shenzhen on May 24. The forum, initiated by the professional brand evaluation agency Asiabrand and co-organized by the China Asia Economic Development Association and the Hong Kong Belt and Road Chamber of Commerce, brought together elites from government, business, academia, and research to witness new breakthroughs in Chinese brand development.

At the event, the highly anticipated "2025 China Top 500 Brands" list was officially released. According to the PRC Asset Appraisal Law and national standard GB/T 29188-2022 (Multi-period Excess Earnings Method for Brand Value Evaluation), and based on the Asiabrand evaluation system, "China Craftsman Valley," a sub-brand of China POCY Group, once again made the list with a brand value of RMB 18.116 billion, up 70.46% year-on-year. It joins the ranks of industry giants such as Huawei, Tencent, TikTok, and Haier, reflecting the innovation vitality and competitive strength of Chinese enterprises.

As the only industry-education integrated brand to be selected for two consecutive years, "China Craftsman Valley" was also honored with the title of "Top 10 Leading Brands in China’s Education Industry 2025." In addition, for his outstanding leadership, deep sectoral insight, and relentless spirit of innovation in advancing vocational education, Yao Yichun, President of China POCY Group and Chairman of the Integration of Industry and Education Committee of World Federation of UNESCO Clubs, Centres and Associations, was named one of the "Top 10 Innovation Figures of the 2025 Brand Power Nation." These achievements not only affirm the growing brand influence of "China Craftsman Valley" under the national "Strong Vocational Education" strategy, but also mark a critical transformation of China’s vocational education from scale expansion to quality enhancement.

"China Craftsman Valley" Ranks in the "China Top 500 Brands" 

for Two Consecutive Years

Value Surge: From “Hidden Champion” to Industry Benchmark

The sharp increase in brand value reflects a deeper logic of the times. As a national pilot in vocational education reform, the growth trajectory of "China Craftsman Valley" is a vivid practice of President Xi Jinping’s directive to transform "Made in China" into "Created in China," "China Speed" into "China Quality," and "Chinese Products" into "Chinese Brands."

Supported by the Beijing Caofeidian International Vocational Education Town, "China Craftsman Valley" has built a training network for 200,000 skilled talents. For three consecutive years, its graduates have maintained a 98% employment rate, successfully creating a closed-loop value chain integrating education, talent, and industry. This rapid development benefits from the new Vocational Education Law as well as the growing demand from China’s manufacturing upgrade for high-quality skilled workers.

Awarded: "Top 10 Leading Brands in China’s Education Industry 2025"

Breakthrough Strategy: Three Key Drivers of Brand Value Growth

The growth of the "China Craftsman Valley" brand is no coincidence; it stems from a deliberately built brand ecosystem:

• Craftsmanship Spirit is at the cultural core of "China Craftsman Valley." By building a national master Craftsman training system and actively participating in international skills competitions, it has fused traditional Craftsmanship values with modern vocational education to create a distinctive brand identity and enhance cultural value.
• Fulfilling Social Responsibility is key to its long-term brand credibility. Through the Craftsman Valley Public Welfare Fund, it has launched major vocational education support programs in Shibadong Village, Huayuan County, Hunan—the origin of targeted poverty alleviation—illustrating corporate responsibility and helping to realize the vision: "One person receives vocational education, one household achieves employment, one family moves toward shared prosperity."
• Innovation in Industry-Education Integration is the core engine driving development and brand competitiveness. With its own vocational education towns and colleges as pilot sites, "China Craftsman Valley" explores innovations in mechanisms, international cooperation, dual-qualified faculty development, practical training, and school-enterprise collaboration. Closely aligned with regional industrial needs, it adapts programs to market demand and actively promotes its "vocational education going global" initiative to expand international influence.

Yao Yichun, President of China POCY Group and Chairman of the Integration of Industry and Education Committee of World Federation of UNESCO Clubs, Centres and Associations,

Named a Top 10 Innovation Figure of 2025

Industry Case: A Breakthrough Model for Vocational Education Brands

The success of "China Craftsman Valley" offers three key takeaways for upgrading traditional industry brands:

1. Professional Focus Builds Competitive Moats: Amidst a list dominated by finance and tech giants, "China Craftsman Valley" emerged through deep cultivation of vocational education. This strategic focus enables mastery in niche fields and cultivates differentiated advantages that are hard to replicate.
2. Ecosystem Strategy Drives Value Multiplication: It breaks from the traditional single-point education model, instead constructing a multi-dimensional system of education-industry collaboration, school-enterprise cooperation, and industrial chain synergy, creating a virtuous cycle of value co-creation.
3. Dynamic Innovation Sustains Brand Vitality: In a fast-changing world, "China Craftsman Valley" maintains sharp market insight. It adapts programs to industrial shifts, integrates digitalization and internationalization into its strategy, and continuously infuses new vitality into the brand.

At the panel discussion, Ma Jia, Deputy General Manager of Strategic Investment and Brand Promotion Center at China POCY Group, joined four distinguished representatives from various sectors in a discussion themed "Brand RWA and the Reinvention of Brand Value." She emphasized that RWA is not just a tech breakthrough but a key opportunity for inclusive education. China POCY Group will continue to promote RWA practices, driving digital transformation in vocational education and injecting new momentum into a sustainable education-industry ecosystem.

From RMB 10.628 billion to RMB 18.116 billion, this brand growth reflects a cognitive revolution: vocational education has shifted from being perceived as fallback education to strategic education. The repeated ranking of China Craftsman Valley is not just a brand success but a marker of high-quality development in China’s vocational education.

"Craftsman stands for standards; Valley stands for ecosystems." With a spirit of Craftsmanship at its core, China Craftsman Valley is driving three strategic transformations: from resource integrator to value creator, from service provider to ecosystem builder, and from brand operator to standard setter. By reshaping public understanding of vocational education, China Craftsman Valley is cultivating a steady pipeline of highly skilled talent to support the transformation of "Made in China" into "Created in China."